India’s ever increasing internet penetration and high mobile penetration have made online shopping an attractive proposition for Indians in cities, towns and villages. As per an industry study by IMRB in 2014, over 38 million Indians spent more than $66 million on shopping online. Here are some of the benefits of online shopping in India.
1. Anytime and anywhere shopping
Most working Indians who live and work in the metros have to put up with long daily commutes. They usually leave home early before shops are open and reach home late just as they are about to close. Now, people can use their mobiles and tablets to shop at any time without having to worry about going out and shopping for essential needs. Online shopping has also been a big boon for Indians living in towns and villages where fancy clothes or the latest smartphones are typically not available in their local shops. What’s more, some sites even allow you to select convenient delivery times or even give you the option to collect items from the nearest delivery hub.
2. Getting the best deal – offers galore
Indians always look at value for money deals and love bargain-hunting while shopping. Online shopping provides them with the ideal opportunity to compare prices of items from the comfort of one’s home or office. In fact, there are websites (e.g. mysmartprice) which provide price comparisons for an item which is available across multiple online shopping sites. There are also reviews that one can refer to and compare the products as well as the online stores and its services to the customers.
To make deals sweeter, online shopping sites continuously roll-out sales offers on everything from clothes to jewellery and electronics to pizzas. Many a time, this makes it cheaper to buy items online rather than from a mall or market. Online shopping has certainly brought good deals home to Indians.
3. Women friendly
Online shopping is also empowering the women across India to make purchasing decisions from the privacy of their homes. This is extremely important since Indian society can still be termed as conservative and many women, especially in smaller towns, face restrictions on going out for shopping in the evenings. Women now find it easier to shop without having step out of their houses and without facing awkward moments when buying under garments of all kinds, personal hygiene items and so on. Many even order groceries which arrive at their doorsteps.
4. Cash on delivery
Very few Indians possess credit cards (21 million according to a recent article in ‘The Hindu’) and most still prefer to pay by cash when shopping. This factor alone could have significantly impacted the growth of online shopping in India. However, online shopping sites such as Amazon India, Flipkart, Myntra, Snapdeal, Askmebazaar and others have been quick to acknowledge this and offer a ‘Cash on delivery’ payment option, just for Indians.
Now that’s a clear thumb up for online shopping in India!