A high bounce rate can be very damaging to a site’s reputation and SEO performance. When an advertiser see your site’s stats and find that you have a relatively high bounce rate – i.e. over 80% – you will lose credibility. The same goes with SEO performance. Websites with high bounce rate are rarely found at the top of the search results. So how can we deal with high bounce rate?
Understand Why Your Site Has a High Bounce Rate
The first thing you need to do when you want to lower your site’s bounce rate is understand why it is high in the first place. There can be plenty of reasons why a site has a high bounce rate, including:
- Bad layout or design,
- Inconsistent navigation,
- Unattractive content,
- Annoying web elements, such as popups and animations,
- Visitors find the site not useful, or
- You have a one-page landing page.
Figuring out the reason why your site has a high bounce isn’t as straightforward as you think, but tools such as Google Analytics can help you nonetheless. Reviewing other factors such as time on site, hot spots and whether the visitors are new or recurring users is a good place to start.
If you use professional SEO services, you can also get a detailed analysis on why your site has a relatively high bounce rate. The analysis can also shed some light on the kind of visitors your site is attracting.
There is no sure-fire way of reducing bounce rate. You need to make small adjustments and keep track of the changes in bounce rate to get the best results. Here are several things you can do to lower your bounce rate quickly:
- Make sure the tracking code from Google Analytics is installed correctly. There are parameters you can add to the tracking code, and adjusting these parameters can help the analytic tool get better stats of your site.
- Optimize your content for better readability. You can start by dividing long paragraphs into smaller ones with subtitles. This will help users scan through your pages and allow them to stay longer on the site. You can also use lists and pointers to help users understand what the content is all about even before reading through it carefully.
- Make sure your page loads in under 20 seconds. The ideal target to aim for is 10 seconds, but a site with plenty of images and design elements may not be able to hit the mark as easily. You should also make sure that lighter web elements, such as text and placeholders, are loaded first. This way, users can have access to the content you are offering quickly.
- Have a consistent navigation across the site. Incorporate in-site crosslinking and display other contents that are available on your website in a clear and attractive way. You will be surprised by just how much adding a Featured Posts widget could help.
We still have plenty of tips and tricks that can help you tackle a high bounce rate, so check back for updates right here on this site.