If you run online business, chances are you are wondering if writing a blog is worth it. The short answer is a definite YES! Blogging is a relatively easy and inexpensive way to enhance your incoming promotion efforts, targeted traffic to your website, and attract more viewpoint clients.
For companies, having a blog adds content of interest for readers and supporters, and it’s 100% free advertising for your own products. For example, an online business that offers computer chips and other parts can blog about those parts and their usage in detail, giving a few good tips to use them in a manner they last longer. Even an offline business like a Physician who offers medical advice to patients can blog about general advice and disease prevention. And, with that, he can suggest visiting in person if the problem is serious. This way he may get more patients at his offline clinic as well.
This seems sensible. There are many online businesses which have great websites but still don’t see much ROI from them. It’s high time, you should start blogging about your business and products so that you can easily educate people about your products, and also you can explain how your products are the best in quality. If you’re interested in knowing how to start a blog, visit this guide that will give you valuable information about blogging. But more on that later.
Below are a few things which justify that an online business needs a blog:
Better Search Engine Optimization
Search engines love fresh content, and writing blogs is indeed the best way to provide fresh content to the audience and search engines as well.
When you have your official website for the business with 10-15 static pages, you don’t actually update those pages with new content. There your website lacks in SEO.
If you integrate a blog on your website, you can have fresh content regularly that will educate your users about your product, and search engines will crawl and index your blog faster as well. When a blog starts getting a good amount of traffic from search, you can expect more business. You must have the best on page SEO checklists with you, and then a checklist for link building as well to increase the search presence of your website.
Build Relationships with Existing and Potential Customers
You can connect and engage your customers with blog posts on your website. You can directly talk to your audience via blog posts, and you can also solve their queries right there when they comment. This improves the relationship between you and your customers.
Your help and suggestions via the blog posts and comments on them help not just one customer who has asked the question but it also helps others who come to ask the same issue. So, you don’t need to solve one query multiple times. Just one response helps all customers with a specific issue.
Establish Your Business as a Market Leader
No matter how small your business is, you can shape belief and power within your industry by providing useful, expert details in your blog posts. Eventually, you become a “go to” resource for helpful and useful content, which can ultimately lead to higher customer transformation rate. This is especially necessary for companies looking to acquire reliability to contend with larger companies.
Connect People to Your Brand
Blog publishing allows you to show a personal side of your business that potential and current clients won’t see through outgoing advertising models. Blogging gives others a sense of the corporate requirements, vision, and character of your business.
Create Possibilities for Sharing
Every time you blog you create an opportunity for your viewers to share your blog posts with others that ultimately will help other people with similar concerns as well.
Whether they link to your short articles, retweet them, email them to others, it’s 100% free promotion for your business, and it further validates you as a reliable business.
So, now you know having a blog is imperative for online businesses. So, how you can create blogs in just a few minutes and integrate them in your website?
The answer is Wix, and we will talk about it further in this article.
Wix is a cloud-based website builder whose brand name assures creativity, convenience and above all, it’s free. For this reason, the system is popular among artists, photography lovers, business owners and other small company proprietors who want a quick-fix web page on a very low budget. The catch with Wix is the top quality functions, which of course have a price, which you’ll almost definitely need as you increase your site.
You can create a free blog in just a few seconds. All you need to do is surf to www.wix.com, where you will be asked what kind of site you would like to create. You can add a blog to any Wix site, or you can choose one of the many Blog templates they’ve got.
Select one, and click on Edit which will take you to the editor dashboard where you just need click on Start Blogging.
And you will be able to create the blog. You will have the blog setup done in just a few seconds.
There is an awesome set of tools in the dashboard that you can use to add various functionalities and features to your site or blog.
Drag and drop web page builder that uses HTML5, little to no programming knowledge necessary, totally able to get a basic web page, text manager and free print styles, free layouts, mobile friendly, sign in through Facebook or Search engines + accounts, and more.
So, the best way to create an online presence for an online business is to develop a blog and integrate that with the official website. And, to create the blog, don’t think twice about choosing Wix. You don’t need to hire a designer or developer; you can create your blog on your own using a website builder.
Are you running an online business? Still don’t have a blog for it? It’s high time; you should get one for your business!