Since it first launched back in June 2009, Microsoft’s Bing search engine has come a long way, providing web users with a viable alternative to the all-conquering Google and taking its place as the world’s second largest search engine.
So, whether you’re a website owner, an online marketer, or a Search Engine Optimisation specialist, it pays to ensure your content is highly visible on Microsoft’s search portal, drawing in those visitors you’d otherwise miss out on if you were to focus on Google alone.
To help you do just that, Bing launched their own Webmaster Tools, and if you’re serious about the performance of your site from both a technical and traffic-generating standpoint, it’s well worth taking just a few minutes to connect your site to these tools.
Still not convinced? Here’s just a few reasons why we think it’s such a good idea to use Bing Webmaster Tools with your website.
The more data, the better
Optimising your website isn’t always the most straight-forward of tasks. From site speeds to traffic sources, there’s a lot to consider. To do this effectively then, and to strip away as much of the complications that can play a frustrating part in maintaining and developing your site, it pays to arm yourself with as much data as possible. It can uncover all kinds of issues with your website such as slow loading times or html issues.
You may have already set up with Google’s own Webmaster Tools, but that doesn’t mean that Bing can’t add to your data, and provide you with greater clarity of where you need to improve.
A better understanding of why visitors came by
That’s particularly true when it comes to understanding exactly where your visitors are coming from, and why.
If there’s one thing that Bing does really well with its Webmaster Tools, it’s generating customized site traffic reports that provide a clear, in-depth look at your traffic sources, an insight that can go a long way towards maximising returns on your Search Engine Optimisation efforts.
An easier approach to improving your site
Whether you’re responsible for just a small, brochure-type website based with a basic web hosting provider, or a powerful, all-singing, all-dancing eCommerce store, there’s always things you could be doing to improve your site. We suggest you start with checking your load times and therefore making the required changes to your website or in many cases choosing a better hosting company. This is especially true when you consider that the web is an ever-changing, ever-evolving beast, meaning there’s always something new to be done to provide the best possible experience for your users.
Bing makes incorporating those improvements easier by scanning through your site and providing you with a recommended plan of action. You’ll even be provided with links to tutorials and other advice on how to make those crucial improvements.
Let Bing monitor the health of your site
Another thing we really like about Bing and their suite of tools for website owners is that they do a solid job of tracking and monitoring the health of our website.
What do we mean by health? Well, to give you our own definition, we consider a healthy website to be one that performance at its optimum best, that is free from viruses, and that won’t dump malware, spyware or other nasty stuff on to the computers of our visitors. When your site is connected to Bing Webmaster Tools, you’ll have something constantly working in the background of your site and keeping an eye on things.
If the worst should happen and something goes wrong, Bing is quick to alert you about it and again, provide suggestions and advice on how you can fix the problem and get everything running smoothly again.
Setting up is easy
Last but not least, we’d be remiss if we didn’t at least mention how simple it is to register with Bing Webmaster Tools. Much as with Google, you just add your site, verify it, and start making the most of all those free tools. What that in mind, it seems almost foolish not to use it. After all, what have you got to lose?